Shelf-life extending bags and films, cooking bags and absorbent pads all proved to be a huge draw, as potential clients flocked from all across the continent.
The staggering response reinforced Sirane’s belief that the North America market is ready for the level of innovation and expertise that the company can offer.
Simon Balderson, managing director, said: “The response to our Sira-Flex Resolve shelf-life bags was overwhelming. There is simple nothing like it currently on the market.
“A lot of fresh produce is travelling large distances, not only within the US but also from South and Central America, so shelf-life is a massive issue.
“We were surprised to see the markets still use more traditional perforated films and we can offer a whole new level of technology and make a huge difference.”
Cooking bags – still a very new concept in the States – also proved a big attraction.
Sandra Evans, sales manager for fresh produce, said: “Customers were attracted by the possibilities that our cooking bags presented them. They could see how selling their produce in a cooking bag with sauce, for example, could add real value.”
Sirane's stand itself attracted a lot of attention - with the focal point two giant flags, the Union Flag and the Stars & Stripes, created entirely from fruit and vegetables. The flags featured plenty of fresh produce, including a lot of berries - and more than 1,000 blueberries.
Berries proved a popular fruit at the show. Fruit pads – particularly for the berry market – attracted a lot of potential interest from potential clients.
“The pads used widely in the United States don’t extend shelf-life, absorb ethylene or come with anti-fungal options – so there’s a real thirst in the US for this type of technology.
